What are the features of mobile apps?Among the various tasks solved with the help of mobile applications, one of the most important is sales automation in business. The use of these applications allows you to increase business efficiency by driving profit growth and reducing costs.
Many business owners doubt the advisability of developing applications because they do not know if this direction is just a tribute to fashion or can bring real benefits. Still, the advantages of mobile apps are obvious.
When solving this problem, it should be assumed that if a company is going to use customer contacts, push notifications, and other functions of a smartphone, then creating a mobile application is a logical and profitable step. In this case, you should turn for help in the development and creation of Winfox mobile applications. If the company is not going to actively use the application, then it is quite possible to do without its creation.
There are certain nuances in using these types of applications. Business automation applications are usually installed by all members of the business team without fail. But applications for the company’s clients are installed at the request of the clients. Those who need to be convinced: installing the application is important, convenient, simple, and solves some problems. What are the advantages of mobile apps? While a mobile app cannot help you achieve all your business goals, it can dramatically improve the performance of something that is already running and generating revenue. Among the various advantages of mobile apps for business that mobile applications provide to businesses, the following deserve special attention:
- Carrying out promotions that are remembered by customers for a long time. For example, on February 23rd, you can double the points for all dads who visited the cafe with their children so that they can exchange them for gifts. And on the student’s day, you can offer each buyer, who will show the application installed on a smartphone, an inexpensive but pleasant surprise;
- Bonus card in the buyer’s smartphone. Now customers do not need to keep bonus cards with them at all times, as points are credited directly on their mobile devices. This is very convenient since the smartphone is always at hand;
- Keeping the firm in leading positions. The mobile app can make an impressive impression on customers, as it is displayed on the user’s smartphone along with the apps of the world’s largest brands. If a company uses this tool, it means that it has come to the market for a long time, and therefore deserves trust. It is hard to imagine that a one-day firm will be engaged in the creation of a mobile application;
- Drawing attention to the firm. Standing out from the crowd of competitors is not easy these days. To attract the attention of potential buyers to your company, you need to offer them something that no one has yet managed to continue, and this offer, of course, should arouse the interest of buyers. And consumers in any situation are interested in their benefits. For this reason, it is advisable to advertise loyalty programs in the mobile application, whose members can receive points to pay for goods. Thus, each customer is shown the benefits they receive. In practice, a mobile application can serve as a marketing chip, with the help of which people are attracted to the company;
- An additional channel for making a profit. With the help of a mobile application, you can significantly increase the company’s income. For these purposes, push notifications, geo-coupons, loyalty programs and QR coupons are used;
- Outstripping competitors. Few enterprises are currently taking advantage of the full capabilities of mobile applications. Mostly these are organizations with well-known brands, for example, shopping and entertainment centers, banking institutions, or hypermarkets. Since few small businesses provide mobile apps to their customers, you can effortlessly outstrip your competitors in this segment of the economy;
- Individual approach. By sending push notifications, you can form groups of users of mobile applications and then send them targeted messages based on personal interests. Buyers who subscribe to the corresponding newsletters will receive only such messages that arouse their interest. If customers in a women’s clothing store are only interested in sales, then they are sent notifications with information about promotions, and if customers are interested in informing about the arrival of new collections in the shoe store, then they are provided with the relevant information.
How to use the benefits of mobile app development properly. Thus, the number of explicit and implicit benefits received by enterprises in various business areas from the use of mobile applications is quite large. Therefore, many companies, after considering all the reasons for and against this approach, make a positive decision. In such cases, it is extremely important to choose the most suitable platform that allows you to create applications that are functional and understandable for all users with an attractive design.
We must be prepared for the fact that a large part of users still do not want to install the application if the same information can be obtained through a mobile browser.