We live in the age of mobile apps. Hundreds of services, including taxi services, delivery services, social networks, streaming platforms, and much more are closely linked to the technologies of smartphones and mobile gadgets.
At the same time, development does not slow down for a second. About 204 billion apps were downloaded in 2019. Users have spent more than $ 120 billion in this area. 13 years ago, the world saw the first iPhone, and today the average resident of the planet spends 4 hours a day with their gadget.
The huge numbers of world statistics are truly amazing. Analyst Benedict Evans estimated that 5 and a half billion people in the world released about the same number of mobile devices and 4 billion. smartphones’.
The industry is expanding at an extraordinary rate. Competition leads to lower prices for devices, technologies become more accessible to manufacturers, and it is more difficult to surprise the audience with each release.
Over the past 13 years, many new standards have emerged. It is now much more important for the consumer to get a device with a valuable technological base. For example, developers are implementing neural networks everywhere. We can see their influence in the processing of images on new iPhones to improve the quality. Facebook, Instagram and social network behavior is easily analyzed by artificial intelligence, attributing interests and Hobbies to us, and the new smartwatch is trained to analyze human heart rhythms in order to notify us in advance of the risks of getting sick.
Devices for virtual and augmented reality have become other areas of sophisticated interfaces. Apple also has high hopes for AR glasses, which can become an alternative to smartphones in the future.
Managing smart home devices, cars, and more
In today’s world, phones are increasingly getting new features and capabilities. For example, you can already use them to control many home appliances. The statistical Agency GSMA counted 12 billion connected devices in 2019, and by 2025 the figures should double.
Manufacturers of speakers, refrigerators, coffee machines, televisions, printers, and other things began to use the mobile app as an alternative means of interacting with the user. Thanks to this, you can not even go to the conditional speaker to connect it to the phone and turn on your favorite music.
Remote control has even affected cars: modern cars can be opened and started without keys, using an ordinary smartphone with an installed application.
Rumors about the future say that Apple plans to introduce portable trackers that can be attached to various items. You can use them to find an item within a certain radius. Thanks to the funds and technological capabilities, Tim cook Corporation has a great chance of introducing these devices to society. Now let’s look at mobile app development trends.
We must not forget about the development of the selling business in mobile applications. Hundreds of billions go into the hands of online stores every year, and most purchases are made using special programs.
Streaming platforms are also gaining popularity. There are already half a billion streamers in China alone. Many of them are engaged in direct distribution and sales of goods. Platforms like Instagram and TikTok are gradually becoming marketplaces.
Smartphones are becoming the main direction of sales market development. Companies are finding new ways to attract customers online every day, and M-Commerce and mobile shopping are not considered an additional sales route, but the most significant channels.
The pandemic has also contributed to the popularization of M-Commerce. Many small shops and cafes have noticed the significance of the new sales channel. You can buy anything online at any time. Now this process is not as simple as we would like, but companies are trying to make purchases quick and easy. Spending money in a couple of clicks is a new reality.
But the developers do not plan to stop there. In the future, large retailers will work on purchasing products using voice commands and a minimum of clicks. The commercial direction is the reason for mobile app future trends.
Mobile game development and storytelling implementation.
Another vast segment of the market that is expanding daily. Many commercial companies started using games to achieve certain goals. The boundaries between serious business and games are so conditional that gamification is beginning to be used by everyone, up to mobile banks.
In 2019, sales of games for mobile devices have grown so much that they have overtaken even the familiar computer and console gaming markets. It is likely that due to the constant increase in popularity and the COVID-19 pandemic, trends will only increase in 2020.
No wonder such industry giants as Call of Duty, in order not to miss out on millions of new sales, are introduced to the market of games for phones. They are already investing huge amounts in promoting their projects.
At the same time, hundreds of applications of banks, fitness halls, courses, and other things use the proven mechanics of the virtual world of games.
There is also a tendency to turn games into small social networks with their own internal rules. This is because communication in such projects is very high. No wonder during the quarantine, the staff of one organization held conferences in Red Dead Redemption 2.
Deglobalization of the market.
Previously, the Corporation observed the market of mobile devices and applications globally. They didn’t have separate policies for specific niches, and there were no separate company paths.
Now the picture has changed. Europe is no longer one of the five regions with the highest adaptability of telephone products, and this area is becoming more accessible and closer to poor and underdeveloped countries.
Even the countries of Africa are trying their best to attract a profitable market. For example, in Rwanda in 2019, they activated the production of their own smartphone called Made in Africa. Google is also not turning a blind eye to the unoccupied African region. The company created the Next Billion Users division specifically for this purpose, which also includes the countries of Southeast Asia and India.
India and China.
China is now considered the practical most profitable app market. The creators of TikTok, who introduced an alternative version of Douyin for the Chinese consumer, achieved a bright success in it. Large-scale government applications that are not inferior in capabilities to their Western counterparts are also striking.
In India, WhatsApp has achieved the same success, despite the fact that the country’s government does not allow Western companies to actively implement their resources.
Thus, everyone strives to increase the diversity of their own niche implementations, despite globalization.
In the coming years, we will see more advanced technologies being used in mobile apps to create a more immersive and secure user experience. Businesses will continue to improve mobile apps with a focus on optimizing operations and improving customer service as more people use smartphones to perform everyday tasks.
Mobile app development is important for any company that wants to stay competitive. Following development trends is an integral part of improving the quality of customer interaction.
We can’t say with absolute certainty that smartphones are the future. We don’t know what they might come up with in a month. But today, these devices take up the lion’s share of our time in any field. This is why mobile app development trends play a key role in promoting companies and optimizing simple daily actions.